A new concept called ‘Roll-estate’ was premiered in the Netherlands during the international cycling conference Velo-city in June ‘17.
This new concept from Bycs has the potential to transform how many people around the world feel about cycling. Where drivers can stop for a sandwich or take a pit stop, those facilities are not yet designed around cyclists, and yet cyclists make up a huge proportion of how people travel, and providing the right services for cyclists (in between cities and towns) could increase that even further.
My responsibilities: coordinate concept research during the first pilot, analysis, reporting and visual design of the presentation.
These slides are a few of the results visualized for the report.